Why Do You Need an ECommerce Stylist for Your Brand?

Your brand story needs to be told in every element of your content. This covers your photography and even extends to the copywriting and the user experience on your site. All of the decisions you take here define what models you’re using, what kinds of product images you need, and ultimately what style they have.

 

E-commerce is in the new age of buying, so applying the skills and knowledge of an e-commerce stylist allows your brand to enter into a whole new level. Expert ecommerce fashion stylists have a deep understanding about product manipulation and how to inspire the final customer to buy not just the uploaded piece that your brand is selling, but the whole outfit.

 

If you're a new brand, it can be a good starting point to look for inspiration in magazines and lookbooks, even other brands you admire and put them down into a moodboard. The idea here is to inform your marketing from the top down so that all decisions you make are aligned with your brand values. And to maintain that, your brand needs an e-commerce stylist.

 

Who is an E-commerce stylist you ask? 

 

The e-commerce stylist role is a creative role, they consider styling in a more commercial and sellable way. As well as thoroughly researching trends and keeping an eye on every fashion show, e-commerce stylists collate customer profiles, which are often mood board-based imagery per customer profile to which a styling team can refer.

 

it’s up to the stylist to transform whatever garment they’re presented with into something customers will want to buy. The stylist works closely with designers, photographers, videographers, producers, directors, retailers to ensure the vision of your brand is executed to the brief created by the creative team and meets the requirements of the brand.

 

An ecommerce stylist is the most 'well rounded' person on your shoot. On a model shoot, they are able to put together the right outfits and then constantly on the alert for styling the model and removing creases etcetera.

 

An expert or e-commerce stylist has a very keen sense of picking the right model for your brand. To ensure that the clothing range fits perfectly and looks great in pictures or packshots. They are what your customers will be seeing most of after all. 

 

Most of your products will need packshot images, specifically one that models are wearing. But these days, customers need to see details of the product, how an outfit is put together, and how the garment moves and feels when worn. In this case, a fashion stylist will be able to mix and match outfits that have greater appeal to your audience.

 

When it comes to packshot photography, a fashion stylist helps present the products, collection, or a range as perfectly as possible - this helps make your clothes look better and gives less work for retouchers to do. 

 

What exactly does Ecommerce stylist do? 

 

A stylist’s normal day starts with a line of products that needs to be prepared and organised into outfits. The models will try on the looks and the stylist will pin a garment to perfection before it’s whizzed off to the sewing team who send back the tailored pieces to shoot the next day. Jackets, jeans, joggers; anything that doesn’t fit right will be fitted to the model to create the illusion that it will fit the customer perfectly too.

 

Following are some of the major responsibilities of a Ecommerce Stylist:

 

• Preparing the product prior to model shoots, steaming garments and organising the styling area with accessories and shoes.

• Ordering in products for shoots and chasing stock orders and sample deliveries ahead of shoot dates.

• Assist photographers pinning hanger and flat clothing shots where required.

• Ensure garments are shot according to the style guide.

• Style briefed-in still life shoots whilst working to set deadlines, researching and contributing creative ideas.

• Visiting showrooms in order to create a seasonal styling board that supports the buy.

• Applying their commercial knowledge on shoots to ensure products appeal to their audience, striving to increase conversion.

• Perform regular site walks reviewing imagery, identify and action any reshoots where necessary.

 

Get the best E-commerce Stylist for your brand

 

If you're looking for someone who can help you amplify your brand image by creating a look that showcases your products or services in a creative way, Vanshika Jain stylist is the name for you. 

 

Vanshika Jain is Delhi based ecommerce fashion stylist who believes in creating E-commerce styling campaigns that are interesting, aesthetically pleasing, and practical enough to bring more customers. 

 

Vanshika Jain fashion stylist, is a proud alumni of the prestigious Istituto Marangoni. And she has gained professional experience working under prominent fashion stylists of the industry. Her work spans over different industries including Bollywood, social media platforms, e-commerce, marketing & advertising, music videos, editorial fashion, etc.

 

We know how important it is to make sure your brand or website shows off what makes you unique from others. That's why we focus on providing you with the best possible styles at an affordable price.