If you're a new brand, it can be a good starting point to look for inspiration in magazines and lookbooks - even other brands you admire - and put them down into a moodboard. The idea here is to inform your marketing from the top down so that all decisions you make are aligned with your brand values.
An ecommerce stylist is the most 'well rounded' person on your shoot. On a model shoot, they are able to put together the right outfits and then constantly on the alert for styling the model and removing creases etcetera.
When it comes to packshot photography, a Fashion Product Stylist will help present the products, collection, or a range as perfectly as possible - this helps make your clothes look better and gives less work for retouchers to do.
An experienced fashion stylist for clothing brand will have a very keen sense of picking the right model for your brand. To ensure that the clothing range fits perfectly and looks great in pictures or packshots. They are what your customers will be seeing most of after all.
Most of your products will need packshot images, specifically one that models are wearing. But these days, customers need to see details of the product, how an outfit is put together, and how the garment moves and feels when worn. In this case, a fashion stylist for photoshoot will be able to mix and match outfits that have greater appeal to your audience.
Following are some of the major responsibilities of a ecommerce fashion stylist:
- Preparing the product prior to model shoots, curating garments and organising the relevant accessories and shoes.
- Ordering in products for shoots and tracking the stock orders & sample deliveries ahead of shoot dates.
- Assist the photographers to take flat clothing shots and hangered ones where required.
- Make sure the garments are shot according to the style guide.
- Styling the shoots whilst working to set deadlines.
- Researching and contributing creative ideas.
- Frequently visiting showrooms in order to create a seasonal styling board.
- Applying their commercial knowledge on shoots to ensure products appeal to their audience, striving to increase conversion.
- Timely visit all sites to review the images, identify and have reshoots if it feels necessary.
Your search for the best Ecommerce Stylist ends here!
If you're looking for someone who can help you amplify your brand image by creating a look that showcases your products or services in a creative way, Vanshika Jain is the name for you.
Vanshika Jain is a famous fashion stylist from Delhi who believes in creating e-commerce styling campaigns that are interesting, aesthetically pleasing, and practical enough to bring more customers.
Vanshika is a proud alumni of the prestigious Istituto Marangoni. And she has gained professional experience working under prominent fashion stylists of the industry. Her work spans over different industries including Bollywood, social media platforms, e-commerce, marketing & advertising, music videos, editorial fashion, etc.
We know how important it is to make sure your brand or website shows off what makes you unique from others. That's why we focus on providing you with the best of fashion advice and comprehensive product styling services at a reasonable price.
