Editorial Fashion Stylist
An editorial stylist can be a creative person who selects a wardrobe for published editorials, advertising campaigns in print, television and online, as well as music videos and live performances.
We often work with celebrities, models, actors, musicians, artists, sports and sometimes political figures. We also give inspiration and provide knowledge about how to be more presentable and usually work to a set brief.
As an editorial fashion stylist, we collaborate with designer labels, retailers, photographers, producers, directors, hair and makeup artists to put together a particular look or theme for a specific project.
We are responsible for sourcing all the outfits and accessories, putting together looks for a shoot that perfectly captures the brief. Often our responsibility transcends beyond styling and can include location scouting, developing a theme, and sometimes even set designing.
Editorial Fashion Stylist
An editorial stylist can be a creative person who selects a wardrobe for published editorials, advertising campaigns in print, television and online, as well as music videos and live performances.
We often work with celebrities, models, actors, musicians, artists, sports and sometimes political figures. We also give inspiration and provide knowledge about how to be more presentable and usually work to a set brief.
As an editorial fashion stylist, we collaborate with designer labels, retailers, photographers, producers, directors, hair and makeup artists to put together a particular look or theme for a specific project.
We are responsible for sourcing all the outfits and accessories, putting together looks for a shoot that perfectly captures the brief. Often our responsibility transcends beyond styling and can include location scouting, developing a theme, and sometimes even set designing.
Why is an editorial fashion stylist important?
While an editorial stylist primarily sources and curates outfits, we also involve ourselves in developing the concept of the shoot, briefing the creative team as well as styling and directing the entire shoot from makeup to hair. A fashion stylist does much more than just selecting the right clothes, we make the best use of our organizational and communication skills to achieve a desired outcome.
Effectively communicating and maintaining relationships with all the people involved on a particular project is also one of the most important aspects of being a successful editorial stylist in India.
A photographer is the one capturing the scene and the subject. It is the stylist’s job to ensure the photographer has a beautiful, well put together scene. That means that they need to assist in posing the model precisely how they’d like, along with placing all the background details where they would prefer. A stylist will use their creativity and imagination to piece together perfectly planned outfits with model, location, and setting in mind.
Apart from setting the scene and mood, the stylist also has to make sure they can get the clothing for the shoot. Weeks, if not months, prior to the shoot, the stylist is responsible for seeking out the clothing that will be used in the shoot.
In the world of fashion, it is very important to keep up with all the trends. Having an outdated fashion sense won't allow a stylist to grow and succeed in the long scene. For an editorial stylist who is working on a commercial project, they need to showcase their styles to a larger audience, so it becomes essential to keep track of the latest and most intricate fabrics, styles, and designs.
How a Editorial Stylist Can Help Elevate Your Project
An expert Editorial Stylist will creatively interpret the brief, think outside the box and help produce a memorable and effective project for you.
When it comes to producing an exceptional piece of work, editorial stylist Vanshika Jain is the name for you. Based in Delhi, Vanshika enjoys being involved in the entire creative process, from developing the shoot concept, to sourcing props and accessories, briefing the creative team and giving the models direction.
Vanshika's editorial work is diverse and she is just as comfortable styling models in a remote location as she is working in a professional photographic studio. She understands the real importance of great imagery, and the use of storytelling to sell a product or launch a new collection.
She is famous for her meticulous attention to detail, ability to deliver, and translate the vision into the final look. She also has a reputation of a great team player, who has great people skills and provides an impeccable service at all times. For the advertisement and production industry, those are some essential skills to have a successful project.
