Product Styling Services
Most of the brands, big or small, have invested countless money on stylists to ensure that their product images to be published in multiple formats are worth it. It takes careful planning, set up and execution.
Styling plays a crucial role in conveying the message of your products. It creates a context around the products. It has the power to put your customers through a wholesome experience as they're viewing your images. With this in mind, you want your images to be aspirational to your ideal customers.
What Does A Product Stylist Mean?
In simple words, a product stylist is a person who styles in a way to create an image or video of your products / collection / range which will eventually be used across various marketing platforms. These images or videos can be further distributed on print ads, social media, websites and press releases.
A stylist is responsible for providing fashion advice, choosing the appropriate clothing for models, maintaining the fashion style, and supervising photoshoots.
Stylists are specialists of garments in the sense of knowing how to wear, combine, and put together any wardrobe piece with appropriate accessories. They have studied fashion design which gave them an extensive knowledge of fabrics and cuts plus a feel for how they'll look on a person.
It’s their job as a stylist to keep up with the contemporary styles and the manner of wearing clothes according to the trends of the fashion industry. Their deep knowledge about the aesthetics can be of advantage when you shoot your campaign.
What Can A Product Stylist Do For You?
For most of the emerging fashion brands, e-commerce as well as Instagram are not just important touch points but the main source for their customers to interact with the brand. Therefore, exceptional brand imagery and lookbooks are very important tools to engage and convert customers.
A product stylist will help elevate your brand image by creating different looks to create a story around the product in the image. They source all of the pieces that will be used in the image and style them as required to create a cohesive look and ensure that the product is the hero.
An expert stylist will coordinate with photographs as well on lighting and camera angles to get the best vantage point of your product.
It's important for brand owners to know that the images you put out into the marketplace of your product or range will either make or break a sale. A professional product stylist will help your brand in many ways, like
- Launching a new collection or range
- expanding your current customer base
- Enhance the current product range
- When you need impactful imagery to accompany your press release
- Launching an existing collection or range to attract a new market / customer base
- Relaunching an existing product range with updated images
Being a fashion stylist at a shoot requires lots of preparation time to create the perfect look. That implies that there has to be enough clothes, shoes, and accessories on set to replace whatever doesn’t fit or match eventually.
Your fashion brand may cover all the aspects, but there’s usually just a couple of products in the focus of the shoot and they need to be combined adequately. These procurements are the stylist’s responsibility which requires smart organizational skills and a strong imagination.
Make Sure You Get The Best Product Styling Services
No one knows your products and brand better than you… but it’s good to know that there is someone who can share your vision. Hi! I am Vanshika Jain, a Delhi based fashion stylist aiming to ensure that the world can fully appreciate and believe in your products by styling it to look more amazing.
My exquisite work has been lauded by some of the top fashion publications including Horizont magazine, Shuba Magazine, Beauty Mute, and Elements Magazine.
I had the chance to work on campaigns for prominent brands including Megha and Jigar, D'vaasa, Shangreela Sarees, Lea Clothing, Jan and April, 97 Motifs, Wear Din Raat, Silky Bindra, Mamicha, and Shreem jewelers.
I am passionate about styling for emerging fashion brands and helping them communicate with consumers through effective product styling. I work closely with amazing photographers to create bespoke looks and styles that show a strong visual narrative of your brand.
Interpreting my client’s concepts and ideas is always something I strive to achieve to ensure a visually stunning outcome and exceptional product styling services.
